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The Fold

The Fold

The Spinoff 338 Episodes Sep 21, 2026

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

Episodes

The Fold Finale: The seven biggest media stories of the last seven years
The Fold Finale: The seven biggest media stories of the last seven years Sep 21, 2026 4555 To cap off The Fold, Glen Kyne joins Duncan Greive one last time. The pair pick the seven biggest media stories of the seven years The Fold was around, and rank them according to impact. Then, that's all folks – listen to At Large with Toby Manhire, where Duncan and Glen will show up when major media stories break. Learn more about your ad choices. Visit megaphone.fm/adchoices
What is marketing transformation – and why is it suddenly everywhere?
What is marketing transformation – and why is it suddenly everywhere? Sep 14, 2026 2723 Rachel Bayfield – Chief Transformation Officer at Omnicom NZ, Sam Sherson – Chief Technology Officer at PHD Aotearoa and Cale Maxwell – Oceania CEO at Credera join Duncan Greive for an episode of The Fold presented in partnership with PHD Aotearoa. Marketing transformation is fast becoming the buzz word of 2026. We’ve reached the point where audiences are increasingly fragmented and expecting mor
Reviewing result for NZME, Sky, TVNZ and RNZ – plus a big announcement about The Fold
Reviewing result for NZME, Sky, TVNZ and RNZ – plus a big announcement about The Fold Sep 7, 2026 2969 Glen Kyne joins Duncan Greive on the Fold to talk about three very different sets of recent results, plus RNZ's surging audience numbers. They also address the fishhooks in Meta’s big US settlement, and give a view on Mediaworks' new owners. The episode starts, however, with big news about the future of The Fold. Submit your questions for the final mailbag episode here before 5pm on Wed 16 Sept
Where are the young audiences?
Where are the young audiences? Aug 31, 2026 2449 NZ on Air’s Where are the Audiences study now breaks out a standalone project focused solely on young audiences. It surveyed 360 New Zealanders in the 15-24 bracket, and the results came out a few days ago. Duncan Greive is joined once again by James Davidson, chief strategy and planning officer at PHD Aotearoa, who are The Fold’s partners for this episode, to break down what this data tells us. L
Australia continues to lead the world in responding to big tech. How about us?
Australia continues to lead the world in responding to big tech. How about us? Aug 17, 2026 3371 BusinessDesk’s Peter Griffin joins Duncan Greive on The Fold to discuss the big storylines at the intersection of technology and media. These include the latest iteration of the news media bargaining code, the under 16 social media ban, the growing wave of opposition to data centres – all of which feature New Zealand lagging, often badly. Plus what’s really going on with the story of OpenAI’s mode
Where are the Audiences? For the first time in two years, we have the answer
Where are the Audiences? For the first time in two years, we have the answer Aug 11, 2026 2885 Regular Fold listeners know that the release of NZ on Air’s ‘Where are the Audiences?’ media research is the biggest day of the media year. Duncan Greive is joined by PHD’s chief planning and strategy officer, James Davidson, to pick their 10 favourite insights from this year’s extremely interesting edition. This episode is presented in partnership with PHD Aotearoa. Learn more about your ad cho
Christopher Luxon’s communication problem
Christopher Luxon’s communication problem Aug 7, 2026 411 Follow At Large with Toby Manhire now on ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ or wherever you get your podcasts. The prime minister got a shock when he saw the media coverage of his breakfast meeting with Rotorua businesspeople – it talked of him scolding them about a “parent-child mentality” in government-business relations, urging “adult” behaviour and recounting his own a
Was I wrong about the NZ Herald’s strategy? (I was)
Was I wrong about the NZ Herald’s strategy? (I was) Aug 3, 2026 2584 Glen Kyne returns to The Fold for the first time since May to check in with the two goliaths of New Zealand’s commercial digital news media: Stuff and the NZ Herald. The Herald has launched a new app and more tightly integrated video into its offer; Stuff is trying hyper local and reaping the early benefits of its bold appointment of Matthew Hooton as editor of The Post. Noteworthy: Duncan is fo
How TVNZ won the Fifa World Cup
How TVNZ won the Fifa World Cup Jul 27, 2026 2349 Melodie Robinson is TVNZ’s head of sports and events, and joins Duncan Greive on The Fold to discuss the truly astounding performance of the recently concluded Fifa World Cup on streaming. The pair discuss the tournament pass, what the new TVNZ+ unlocks from a data and advertising point of view, and what rugby can learn from Fifa and the NRL. They also chat about Robinson’s huge new role at Amazon
How’s that under-16 social media ban going for you, Australia?
How’s that under-16 social media ban going for you, Australia? Jul 23, 2026 2055 As Christopher Luxon declares he’ll “die trying” to get something done in banning social media for New Zealand children under 16, it’s a good time to ask: how is the pioneering Australian prohibition going? Hal Crawford, editorial director at Mumbrella and former boss of Newshub NZ, joins Toby to explain, seven months in, what is working, what isn’t, and what he’d say to the NZ PM if he was called
The screen sector has drawn its election wish list. Is any party buying?
The screen sector has drawn its election wish list. Is any party buying? Jul 20, 2026 2794 Irene Gardiner is president of SPADA, the organisation which represents screen producers in Aotearoa. She joins Duncan Greive on The Fold to discuss Election 2026 and Beyond: Screen Industry Challenges and Solutions, a document which seeks to donate policy ideas to government, to comfort a sector suffering through multifaceted challenges. She talks through the plan, and the politics of it all
At Large with Toby Manhire: View from media-politics junction, with Mike Munro
At Large with Toby Manhire: View from media-politics junction, with Mike Munro Jul 9, 2026 2507 From the press gallery to spin doctor for Helen Clark and chief of staff to Jacinda Ardern, Mike Munro has seen plenty of the kaleidoscope in New Zealand politics and media. He joins Toby to talk about those roles and how it all has changed through the decades. Plus: In How Good, Liam Rātana on Matariki with a bonus beat from Te Aihe on Bryn & Ku’s Singles Club, season two. At Large with Toby Ma

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